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7 Advisor Lessons from the “Mad Men” Heinz Ad Buy

by Dave Duringer - Protective Law Corp | Mar 21, 2017 | Estate Planning

Fire at will:

When you own the category, you don’t need to even acknowledge that potential customers even have other options. Heinz wins when they make you forget anyone else sells red tomato relish.

Source: Exclusive: 7 Advisor Lessons from the “Mad Men” Heinz Ad Buy | The Trust Advisor