Written by an ad exec, this article is instructive for any “trust mill” attorney relying on legal plans and/or financial advisors to be something akin to account executives. Too often with these arrangements, the amount of time the attorney spends with the client is minimal.
At first, clients weren’t used to debating approaches, concepts and work with the people who make them. But they learned the skill fast, and they appreciated that the line never went slack. Now they tell us they feel more vested in the work, because they’re in the kitchen, so to speak.
Source: Why We Killed the Account Manager | Agency News: Viewpoint – AdAge