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Highly recommend this book by Jordan Peterson. You have to read the book to really understand his 12 rules, listed below. While it goes off on a few philosophical tangents I’m not sure I agree with, the book is a treasure chest of ideas you might include in incentive trust planning for values transmission. At the very least, you will better understand how lobsters think.

  1. Stand up straight with your shoulders back
  2. Treat yourself like someone you are responsible for helping
  3. Make friends with people who want the best for you
  4. Compare yourself to who you were yesterday, not to who someone else is today
  5. Do not let your children do anything that makes you dislike them
  6. Set your house in perfect order before you criticize the world
  7. Pursue what is meaningful (not what is expedient)
  8. Tell the truth – or, at least, don’t lie
  9. Assume that the person you are listening to might know something you don’t
  10. Be precise in your speech
  11. Do not bother children when they are skateboarding
  12. Pet a cat when you encounter one on the street

Source: 12 Rules for Life – Wikipedia

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