In a fireside chat with Professor Michael Preston, Paul J. Fribourg, the keynote speaker, focused on the importance of having clearly defined roles for family members and making decisions as a unit. Fribourg is the Chaiman and CEO of Continental Grain Company, one of the largest privately held companies around the world, founded over 200 years ago. He shared personal stories about the dynamics within his family council and how the family prepares the new generations by highlighting the need for communication from a young age. An important part of the talk was dedicated to embracing growth opportunities through leveraging networks and not being afraid to find atypical solutions. Fribourg spoke about how family companies need to maintain their long-term thinking while making their decisions.