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“Generation X” are those born between 1965 and 1980, inclusive.

It’s not easy to be Generation X, and not only because this group was once dubbed the “slacker generation” (owing in part to the Richard Linklater movie Slacker). Slackers no more, Generation X’ers have put away their flannel shirts and managed to make it through the U.S. housing bubble. In fact, they were the hardest hit during the 2008 financial crisis, according to a Deloitte report.However, it’s not all doom and gloom. Generation X is also the generation that Deloitte predicts will experience the highest increase in their share of national wealth through 2030, increasing from less than 14 percent of total U.S. net wealth in 2015 to nearly 31 percent by 2030. That makes this generation wealth managers’ next big fee pool, Deloitte says. Given wealth managers’ push toward marketing to Millennials in recent years, some industry professionals worry that firms have missed the valuable opportunity to reach Generation X. But I say, Never fear! The marketing strategies that wealth managers should already be using to reach Millennials are working on X’ers, too.

Source: Gen X Marks the Spot